Look how food innovators reinvent Oreo and make new snacks from simple cookies. This video shows that Oreo brand is very "agile" and every time prepares some surprise, something completely new, still preserbong it's unique taste.
Oreo is more than just cookies - it is a unique culture of consumption, which may be introduced to Russian market too.
Guys! Are you sure that Russian consumer will adapt to this "culture"?
ReplyDeleteHi!
ReplyDeleteWell, no one can be absolutely certain about this before conducting more studies/interviews/actually introducing Oreo. We still have high expectations for the future sale as the cookie is the best-selling cookie globally and is already sold in more than 100 countries (http://www.huffingtonpost.com/2013/03/06/oreo-101-birthday_n_2820299.html).
Best
Vibeke
Btw there is also another nice commercial together with music band Owl City :)
ReplyDeleteI think that one of the Oreo advantages is this wide range of advertisement campaigns, aiming both at children and adults.
http://www.youtube.com/watch?v=Mrcmm_diiU4