That's what we recently found in one of the supermarkets in Moscow! Mondelez introduced new branded shelves in colors of Mondelez (but did not use the btand of the company itself). In English we can translate it as "Tasty shop" - everything ready for the picnic. Chocolate, coffee and cookies - all brands are produced by Mondelez in Russia.
I think in case of Oreo it might be a good idea to lunch a marketing campaign, advertising only Oreo cookies, without making linkages to other products :) As for me, I perceive Yubileinoe pechen'e something really Russian, while Oreo is something really American
ReplyDeleteOne of the possibilities for advertising OREO: http://www.moodiereport.com/document.php?c_id=37&doc_id=38288
Yes, now we are thinking about marketing campaign.
DeleteAccording to our plane we need to introduce more than a product, but an “unique culture of consumption”, that is why it is really important to inform our consumer that our biscuits are something more than just biscuits
Your idea about in shop marketing is looking good, we really like idea with colorful displays, it will attract children, maybe we need to develop some game to introduce OREO to children in supermarket.